PLEASURES and GUESS Jeans Preview U.S.A. Sports-Themed Capsule.
I’ve always been a fan of GUESS Jeans. I would see my mom always wear the brand so naturally, I became fond of the company as well. Today the brand teams up with PLEASURES for a capsule collection. It’ll be sold exclusively at the LOT 5 event in downtown Los Angeles. The L.A.-based skate worked closely with GUESS Jeans on a U.S.A. themed collection full of ’90s-inspired pieces.
The collection features eight pieces inspired by racing. Alex James and Vlad Elkin of PLEASURES stated: “For our second collaboration with GUESS, we wanted to take cues from the ’90s import racing era.” “Combining automotive design and fashion, this collection embodies classic styles mixed with PLEASURES outside-of-the-box approach.” Their idea made clear with the use of custom patches, ’90s inspired branding on the long and short sleeve T-shirts as well as terry cloth used for the inside of the crew neck. The collection also features accessories like a trucker hat and tote to complete the capsule.
You can look at some of the pieces in the gallery below. Let us know how you feel about the collection in the gallery below. The PLEASURES x GUESS Sport collection drops August 24-25 at GUESS’s annual pop-up at LOT 5. Head over to their website for more information on how to attend.