Nike’s AlphaDunk Ushers In a New Era For Nike Basketball

Nike’s AlphaDunk Will Be the New Flagship Sneaker For Nike Basketball.

Nike seeks to improve the performance of basketball players on the court. They’ll attempt to accomplish this with the all-new Nike AlphaDunk. The sneaker is the ultimate companion for ballers who live above the rim. The shoe is a bonified rework of Nike’s signature Hyperdunk line, a sneaker that has defined Nike Basketball innovation since its inception in 2008 boosted in popularity with the help Kobe Bryant’s viral speeding sports car ad.

The AlphaDunk still features the sole of the Hyperdunk. It also still features Zoom Air tech as well as and Flyknit. Although, this time it’s been engineered for verticality and toughness for those who like to bang inside the paint with a bit of style to match.

“The AlphaDunk began from a study in jump height,” says Ross Klein, Senior Creative Design Director for Nike Basketball. “We began to consider what would happen if we bring our most responsive technology, Zoom Air, to the entire forefoot to cover the full motion of a jump, from load to launch. What could it do?’’

The Nike AlphaDunk drops on August 9. If you’re a hooper, make sure you pick up a pair.