It seems as if Chance The Rapper has been marketing his forthcoming album for years now, and essentially he has. But today we finally got the name and release date for the highly anticipated debut album titled The Big Day. The Chicago rapper already has three projects under his belt. The Big Day will be the first body of work from Chance that’ll be officially sold. As all his previous offerings were free, including his critically acclaimed 2017 release Coloring Book.
Chance met up with Jimmy Fallon on The Tonight Show to share the news. During the show, Fallon and Chance made a deal. A deal that would have Chance reveal the name of his debut album and the release date. Only if Jimmy preordered his album live. “So, all the people watching at home,” Chance began, “I haven’t sold my album before. All my mixtapes were free. This is my debut album so there’s like, a pre-order. So I told Jimmy to pre-order my album. And he was like, ‘If you say the release date on my show.’ So, if you pre-order it [I’ll tell you].”
Chance surprised the audience when he said if Fallon completes the order, he’ll drop both the release date and album title. Once Jimmy pre-ordered the album Chance looks at the camera and says. “My name is Chance The Rapper and I will be releasing my debut album on July 26th, entitled The Big Day.” You can watch the full clip above, Lastly, for more music news, check out our Interview with Chanel West Coast on Writing “The Middle” and Directing the Music Video.