Chinatown Market, Smiley & Cole Haan Collab on a Custom Generation ZERØGRAND Shoe

Chinatown Market returns with a new collaboration. This time the LA-based brand teams up with Cole Haan to bring all the smileys to Cole Haan’s handsome new Generation ZERØGRAND model.

The shoe starts with soft Stitchlite modal yarns on the upper, the Generation ZERØGRAND is a soft yet sturdy shoe that’s also slightly stretchy making it an ideal lightweight shoe for all-day wear. Chinatown Market flips it and gives us their take on the model by adding and large Smiley Face atop the toebox in contrasting black against a bright yellow base. The black rubber outsole and laces also add contrast to the otherwise tonal yellow sneaker. To finish things off, they add co-branding on the tongue pull.

The Chinatown Market x Smiley x Cole Haan Generation ZERØGRAND sneaker dropped late last week on Chinatown Market’s website and went live today on the Cole Haan web store.