Heron Preston x Levi Team Up For Reworked 501 Jeans Capsule.
Levi’s and Heron Preston linked up in Los Angeles this past weekend to unveil their new collection in honor of the Levi’s 501 Day celebration, which they hold annually on May 20. The day that most would consider being the birthday of the “original blue jean.” The designer and clothing company were joined by the likes of Jaden Smith, Kid Ink and Hailey Bieber (who modeled alongside Preston in the official press images) to help jumpstart the launch of two reworked pairs of denim.
To honor the classic 501 jean, Preston reworked the workwear-influenced editions of the silhouette for both men and women that reflect his own style in streetwear influence. The men’s version features a grey and white print on the front. As well as a drawstring and Preston’s orange branding patch. While the woman’s version takes on a much more rustic approach. The front features a faded orange color, while ripped details give it a tattered aesthetic.
“You can see the strength of the 501 jean — how absolutely iconic it is in its design when, after we chopped it up, colored it, and twisted it, it’s still unmistakably the 501 jean,” – Heron Preson
The collection officially launched yesterday, Levi’s x Heron Preston for 501 Day collection will be available in select Levi’s locations worldwide, as well as select retailers such as Nordstrom. You can take a detailed look at the collection via the gallery below and for more fashion news, UNDEFEATED Release Their Spring/Summer 2019 Collection.