Beats by Dre & Instor3 Management’s TheBasement Showcases New Talent


Beats by Dre & Instor3 Management’s TheBasement Shines a Light on New Artists

In 2017, Erika Coulter, an accomplished entrepreneur and notable A&R, became frustrated with the lack of avenues that new artists have in order to showcase their talent and constructed the plans the bring to life a Los Angeles based artist showcase called Instor3 Management’s TheBasement. The aim of TheBasement is to give artists the chance to showcase their talents in front of label execs, brands, tastemakers, and more. The original Basement event brought out a crowd of around 75 people while the latest edition brought out over 300 people. After recently being written about by Billboard, there’s no way Erika Coulter and The Basement are slowing down anytime soon. TheBasement LA has already managed to help many artists take their careers to the next level as Asian Doll signed to Gucci Mane’s 1017 Records shortly after her performance at The Basement and Kansas Based artist Jooby Truth landed an endorsement deal with Dutch Master after taking TheBasement’s stage.

On November 14th, we had the pleasure of attending the 8th iteration of the invite only TheBasement. The event was headlined by Epic Records’ A.Chal, Capitol Records’ Rico Presley, Bay Area’s Myles Parrish and St. Louis Artist Jordan Ward and sponsored by Beats by Dre, Champion, Lyft, Hennessy, Triller & Rap Snacks while being hosted by Terrence Green. The brought out a number of notable attendees including Shawn Gee and Issa Rae. The event was part social gathering, part creative hub, as industry executives and rising musicians were all able to connect and mingle helping build partnerships that can take their talents to the next level. Check out our video re-cap of The Basement below, follow TheBasementLA on Instagram and visit the TheBasement’s Official Site.

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