Japanese Retailer BEAMS Taps Adidas For New Soccer Jerseys Just In Time For The 2018 FIFA World Cup.
Japanese retailer BEAMS enlisted adidas for a set of new soccer jerseys. The jerseys come just in time for the 2018 FIFA World Cup. In addition to the label’s collaborative Fuji Rock tees, the jerseys offer minimal branding. They do well to focus on only three labels. For starters, a lowercase BEAMS logo, the adidas Trefoil and a retro Japanese team badge. Lastly they feature the Three Stripes on the shoulders. They come in white and black in addition to blue and orange.
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