California based rapper Nipsey Hussle recently signed himself and his All Money In label to a multi-album deal with Atlantic Records. Nipsey Hussle will continue to keep 100% control over his All Money In label squad and the label will continue to be independent.
The Atlantic Records CEO Craig Kalman and COO Julie Greenwald issued the following statement regarding the deal:
“Nipsey is not only an extraordinary MC but a true visionary and innovative entrepreneur,” the statement reads. “Over the past seven years, he has built an incredible brand that reflects his independent, non-traditional approach to what it means to be a creative artist in the modern music marketplace. We are thrilled and honored that he has chosen Atlantic as his label home.”
Nipsey Hussle has been independent since leaving Epic Records in 2010 and the rapper has found major success as an independent artist. 2018 will be a big year for Nipsey Hussle and the All Money In crew.
After his debut studio album with Atlantic Records was released, Nipsey was nominated for a Grammy.
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