Puma and The Weeknd continue their relationship and breakout with another ad campaign. The Weekend becomes the main face of the brand’s Ignite Limitless capsule collection.

Reinforced with 3M reflectivity on the heel and tongue are visible.  The toe cap is sealed with PU. For that durability factor, and the mid-foot cage is constructed with Kevlar protective backing.

The comfort of the sneaker comes from the IGNITE FOAM midsole, PUMA’s  elite cushioning that secures impact while providing optimal responsiveness and energy . The protective stability cage plus forefoot strap produce support while the 4-way stretch neoprene clamshell construction provides a dynamic fit with a breathable upper.

Dropping on Saturday, Jan. 12, the Puma IGNITE Limitless Hi Tech and Extreme Hi Tech will be available at The PUMA Lab driven by Foot Locker.



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