Recently unveiling of his latest singles “Star Boy” , news of The Weeknd continues as he has just been announced as a Global Brand ambassador and creative collaborator for PUMA brand. The German brand seeks the support of Abel Tesfaye to headline PUMA’s latest Sportstyle campaign ‘Run The Streets’ which creates a campaign platform for street-savvy product that brings technology necessary for an urban lifestyle. The collaborative duo will host a collection of both sneakers and apparel designed by The Weeknd, with an expected release in 2017. Be on the lookout for more details as it comes.