Photo: Alejandro Pedrosa

How Bad Bunny Is Becoming The Biggest Name In Pop Culture

“Unfortunately, I don’t speak Spanish but whenever I see a Bad Bunny concert I wish I did. Sometimes I’m not sure if I should feel bad that I don’t speak Spanish. My family speaks both Spanish and French. I only grew up speaking French and that’s how it’s always been. But there are those moments where I really wish could understand what Bad Bunny was saying when he goes off during his concerts.”

[dropcap size=big]T[/dropcap]hey say you should never judge a book by its cover, and you shouldn’t but one look at Bad Bunny and you know you’re in for something totally different. Something you’ve never experienced before. From his crazy colored hair cuts to his painted nails and oddly stylish ensembles. Bad Bunny leaves a lasting impression to all who’ve come in contact with him or have heard his music and for good reason.

Born Benito Antonio Martinez Ocasio but better known by his stage name Bad Bunny started making music in 2017 while he was working at a supermarket as a bagger and studying at the University of Puerto Rico at Arecibo. That same year one of the songs he posted on his SoundCloud “Diles” caught the attention of DJ Luian who then signed him to his record label, Hear this Music.

Bad Bunny’s rise to fame seemingly happened overnight. Although his route to stardom was indeed quick. Bad Bunny clearly has his generation by the neck. Watching his concert footage leaves you in amazement, the audience knows every word to his songs. Night after night, thousands of fans can be heard screaming his lyrics passionately as if the lyrics directly apply to them. The shows are always sold out, the fanbase is real, the following is authentic and so is Bad Bunny’s music.

The Latin crooner is a vibrant expression of self-acceptance. His style is all his own from the way that he walks, talks and dresses. It even trickles down to how he makes his music. Often taking the unconventional route with his music. His songs can be described as a mixture of hard-hitting trap sounds, melodic soundscapes paired with reggaeton and hip hop. It’s a sonic signature exclusive to Bad Bunny. He’s truly unlike any other artist out.

Bad Bunny For Rolling Stone Shot By Orli Arias

In 2017, he released his breakout single “Soy Peor” and he followed that up with a feature on Cardi B and J Balvin’s mega-hit  “I Like It.” That single reached number one on the Billboard Hot 100.

I knew things would only get better for Bad Bunny when he took to social media to share a video of him in the studio working on a song with none other than Drake. We all know what a Drake co-sign or single can do. And although Bad Bunny was already making strides as a solo artist. The release of his smash hit “Mia” featuring Drake was just the push he needed. There was no denying that Bad Bunny had the biggest wave (the video has 785 million views on YouTube). He’s quite literally taking the pop culture world by storm and people who don’t even know how to speak Spanish want to learn the words to his songs.

You get the same high-octane energy from Bad Bunny with every show. It’s one of the reasons I believe his fans adore him. Whether you’re watching from the comfort of your living room or catching him live at the Staples Center in Los Angeles. His energy is infectious and it permeates through the crowd like the subtle scent of marijuana you smell often at his shows. Bad Bunny hardly stands in the same spot twice. He raps in a conversational tone, always on the move giving everything he has to those in attendance.

He can adapt to seemingly any style whether that be trap, R&B, reggaetón, bachata or dembow. His signature heavy, nasal croon doused in autotune keep his music in heavy rotation at your local radio station. In fact, Bad Bunny has become the third-most streamed artist in the world on YouTube. It’s hard to say what exactly could come from Bad Bunny. With a critically acclaimed debut album in X 100pre and an ever-growing fan base. If Bad Bunny can capitalize on his moment. He’ll go from superstar to legend.

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