Sergi Castellà Releases a New Film For the Launch Of Nike’s Shox TL.
Nearly sixteen years later, the Nike Shox TL is reborn. A classic recrafted for today, the silhouette is just as cutting edge as it was in 2003. For the sneaker’s return, SVD traveled across the Atlantic to tell its story through the refreshing lens of Catalan filmmaker, Sergi Castellà.
Castellà’s capacity to create visual dreamscapes and intricate narratives, with subtle cues to overarching product communication, made him the perfect match for the project. In SVD x Nike Shox TL, he takes viewers on a surreal journey through L.A. cleverly weaving the silhouette into each capsule scene by scene.
The collaboration between SVD and Castellà further expands the retailer’s commitment to working with worldwide creative communities which inspire and influence people’s lives. The Nike Shox TL is available now at SVD and select Nike retailers. Lastly, for more sneaker news, Nathan Bell x Nike Continue Their Partnership With New Cortez Pack.