Nipsey Hussle Recruits Dom Kennedy & Belly For His “Double Up” Video.
Earlier this year Nipsey Hussle released his long-awaited Victory Lap album. Several months afterward, we received the visual for “Hussle and Motivate.” Today Nipsey Hussle returns with aid from Dom Kennedy and Belly for the official “Double Up” video.
“We wanted to expand on the idea of [the song] by telling a story of an abandoned love affair between a young hustler and his girl,” Hussle explained to Billboard, breaking down the concepts behind the “Double Up” visual. “The lifestyle ends up being too much for the girl and she leaves unexpectedly. Years later, the young hustler ends up fully legit and successful and runs into the girl and that interaction is where the story continues. The narrative is autobiographical.”
Nipsey Hussle’s “Double Up” video was directed by Sergio, while Emmanuelle Cuny commissioned the process. Watch the full video for “Double Up” above and let us know your thoughts in the comments section. Lastly, for more music videos, Childish Gambio Drops “Feels Like Summer” Visual.