Nike Tries New Branding Techniques On The Air Max 97

Nike Gives The Air Max 97 Some New Branding.

Nike‘s Air Max 97 keeps getting all the love, with Nike releasing some new colorways for the classic runner. For their latest iteration, Nike adds more logos in places you normally don’t see on the Air Max 97.

The shoe features an all black upper, as usual the upper transitions between leather and mesh with “AIR” emblems and Swoosh symbols in white on the sides. In addition they also add swoosh and “AIR” logos on the visible sole unit. You’ll also notice the welcomed hits of white sit nicely on the Swoosh-debossed midsole and heel pull tabs. We don’t have official pricing information yet but we’ll keep you posted as soon as we figure it out. For more sneaker news, Nike Announces the Vaporfly 4% Flyknit Due Out This Fall.