sr3mm-2

Triple albums are never a good sign. Chris Brown tried it last year. I could be wrong. But 45 tracks of Breezy was overkill. Luckily, this party rap duo keeps theirs brief. Well, brief for a triple album. Despite splitting three discs into nine-track pieces, SR3MM still feels like an eternity. Rae Sremmurd built quite the résumé since their “No Flex Zone” hit back in 2014. There was a time when Sremm delivered nothing but bangers. What wonderful times those were. Swae Lee seemed on a path to solo stardom. And Slim Jxmmi gained momentum with each release. However, with this third installment, their progress nearly slows to a screeching stop. Can someone please explain to me what happened to Swae Lee? Does anyone have the answers? He was once a hook god. Now, I’m unsure of his place in rap. He might not want to rap anymore.

That’s not a terrible idea per se. Swae was never a great lyricist, nor should fans expect him to be. Although Rae Sremmurd lack essential lyrics, their party-starter waves leave a lasting impact. I don’t mind some senseless rap so long as the song slaps, or has a compelling structure. Sremm’s club smashes are iconic at this point. Yet SR3MM fails to conjure a single memorable hit across 27 tracks. This baffles me. Though I applaud change of pace in general, these pop attempts are more than a reach. Swae Lee’s solo album Swaecation wails its way into the year’s bottom releases. All I heard during his nine tracks were OVO rehashes and tone-deaf Auto-crooning. Maybe I’m missing something. But I simply do not hear anything appealing within Swae’s solo work here. Ear Drummers’ production carries all three discs. While that comes as no surprise, this album makes me wonder.

Are these dudes even trying to make a decent album? I’ll go easy on Slim Jxmmi. Honestly, he’s not bad here. Of course, you have your redundant rhymes about cash, jewelry, and fast women. I already signed up for that, though, by pressing play on this. Yet Slim came through with more than a few solid flows. He understands how to adjust his tempo on the fly. The same does not apply for Swae Lee however. Time and time again on this lengthy project Swae sings awkwardly offbeat. I don’t know who told him he was a heartthrob. But whoever that was: Shame on you. Dude can’t sing. Or find his rhythm. With help from Mike WiLL and the guys, how hard can it be to not sound horrible? Nevertheless, where there’s a will, there’s a Swae. Awful puns aside, Swaecation is pure ass. Jxmtro is just okay.

As a whole, SR3MM disappoints. Flashy beats fool the masses on a regular basis. Contrary to popular belief, there are no genuine hit songs here. “Chanel” featuring Pharrell comes close. As well as “Powerglide.” Attention to detail, or lack thereof, holds these tracks back from breaking the mold. It seems to me this duo believed whatever they stamped their names on would spread like wildfire. To some degree, they have a right to think that. However, the stickiest songs on this album already dropped. Going forward, SR3MM will easily be forgotten. This is stream trolling at its cockiest, ladies and gentlemen. If these guys aren’t writing a hit, their art contains minimal redeeming qualities. Many trap acts suffer from this approach. Conversely, most trap acts at least put forth an effort to remain quotable. Some of these bars are too atrocious to recite on screen. Take my word for it.

 

Album Review: Rae Sremmurd - SR3MM
Varied Instrumental PaletteCatchy MomentsN/A
Lazy BarsSubpar Guest PerformancesPoor Hook Construction
3.8NEGATIVE
Production7
Songwriting1.5
Substance2.8
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