Luc Belaire is pleased to welcome Dave East as its newest global ambassador. The American rapper, who hails from Harlem, NY, has become a major staple within New York’s music scene and is on his way to global superstardom. 

Dave East represents the self-made success, specialized talent, and entrepreneurialism that Luc Belaire is proud to collaborate with and support. East and Belaire will be working together on a variety of creative projects to communicate with fans, including Belaire’s ongoing video series “Self Made Tastes Better” and a limited edition fantôme bottle. He joins Luc Belaire’s global network of brand ambassadors that includes DJ Khaled, Rick Ross, Steve Aoki, and A Boogie Wit Da Hoodie. He will be promoting Belaire’s full range of wines: the top-selling Belaire Rosé, elegant Belaire Luxe and newly-released Belaire Gold.

“I’ve been a fan of Belaire and their culture for a while now,” explains Dave East. “We are free-thinking, enterprising hustlers. I’m excited to have this platform to invite others to celebrate success through hardwork.” 

Brett Berish, CEO of Sovereign Brands, owner of Luc Belaire, says: “Dave East is inspired and inspiring. We appreciate his quality of content, his storytelling, and his self-made spirit. That’s why we have connected so well. We’re collaborating on lots of special projects together, so stay tuned.” 

As an unsigned, independent artist, East released a vast catalogue of mixtapes, which caught the attention of record executive and multi-platinum recording artist Nas. East signed to Nas’ Mass Appeal label in 2014 for the release of Black Rose, and in 2015, he earned himself a spot on XXL Magazine’s coveted Freshman List. This lead to a major recording contract with Def Jam Recordings, and the wildly successful Kairi Chanel mixtape, which was streamed more than 5.8 million times in just 7 days. He is also featured on The Hamilton Mixtape from the Broadway musical, alongside The Roots, Nas, Common, Chance The Rapper, Wiz Khalifa, John Legend, Alicia Keys & more. But East shows no signs of stopping. In 2017, East released two projects, including his debut EP entitled Paranoia: A True Story. This was followed by its critically-acclaimed second installment, Paranoia 2, released January 16, 2018 – a prelude to his upcoming debut studio album.