Kendrick Lamar Unveils The Nike Cortez “Kenny I” at The 2018 NCAA National College Football Championship.

With the release date for his “DON’T TRIP” Cortez “Kenny” collaboration with Nike on the horizon. Kendrick Lamar gives fans another take on the collaboration. During his performance at the 2018 NCAA College Football National Championship he stepped out in a brand new, never before seen Nike Cortez model. Nike described the shoe as “a tribute to his album DAMN.“ in an Instagram post.

DAMN. is celebrated through contrasting red embroidery of the album’s title along the sneaker’s lateral side as well as custom Nike branding on the tongue with “DAMN.” appearing above a Swoosh logo. The sneaker features a black tongue and red stitching across the upper.

Nike confirmed that the “Kenny I” collaboration will drop via the SNKRS app on January 26 with a retail price of $100 USD. For more new Nike sneakers, The Air Force 1 Low Now Comes In A Canvas “Desert Sand” Colorway

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