Take A Look at the Jordan Brand “Like Mike” Collection in Partnership with Gatorade.
Remember the 1991 “Be Like Mike” Campaign that debuted in August 1991? The campaign encouraged viewers to push themselves to greatness and channel their inner Michael Jordan fueled of course by Gatorade.
This campaign went on to becoming one of the most influential campaigns of all time rallying individuals across the world to pursue greatness like his Airness.
26 years since the campaign, Gatorade and Jordan brand have come together to show customers what “Be Like Mike” represents today. Check out images of the collection below. The “Like Mike” Apparel collection debuted on December 30th. In other sneaker news, The Air Jordan 9 Gets Revamped Into an All New Winter Boot Model