Reebok and Kerby Jean-Raymond Collaborate on FW18 Line
Global fitness and lifestyle brand Reebok announced today a new creative partnership with innovative label Pyer Moss and its founder, designer and artist Kerby Jean-Raymond. Working hand-in-hand with Reebok designers, the collection of men’s, women’s and unisex sportswear products will reimagine athletic staples starting in FW18.
The partnership will feature two separate lines for Reebok Classic, with a collection launching in August 2018. Inspired by pieces from Reebok’s rich heritage in sportswear, the collection will be designed with modern executions.
“All it took was one conversation to know that Reebok was the right home for our team,” said Kerby Jean-Raymond, founder of Pyer Moss, “We are really excited for everything we have coming up.”
Using multiple design applications, the collection fuses Reebok’s heritage aesthetic with Pyer Moss’s visionary take on contemporary styles.
“Pyer Moss exudes the type of fearlessness and authenticity that Reebok Classic stands for,” said Todd Krinsky, General Manager, Reebok Classic. “We are excited to welcome Kerby Jean-Raymond and his designers to the Reebok family and look forward to working together on the upcoming collection.”
The Ready-to-wear collection will make its public debut in February 2018 in New York City, and will officially launch in August 2018.
For more information, please visit www.reebok.com/us/pyer_moss.