Coca-Cola Teams Up Hex To Create Innovative Sneaker Bags

Innovative Sneaker Bags In Partnership With A Global Icon

HEX, award-winning fashion accessory brand, today announced the release of a 3-piece capsule in collaboration with Coca-Cola.

“Who doesn’t love Coke?,” says Dan Maravilla, Co-Founder. “It is a worldwide brand that represents great taste and authenticity. Coca-Cola continually reinvents itself in a way that is relevant for each generation. We thought it was a perfect blend to bring into our rapidly-growing sneaker bag space and the results speak for themselves.

”The capsule features mixed-materials on the exterior in a signature Coca-Cola red and white color scheme. The inside lining in Coca-Cola Georgia green features the Coke bottle as a graphic that adds an element of fun. There are 3 sneaker-centric shapes: The Sneaker Duffel, The Sneaker Backpack, and the new Sneaker Sling. The Sneaker Slingis especially noteworthy as this is its first appearance in a product lineup and acts as a fanny pack as well as sneaker transport, while also incorporating HEX’s #DeviceReady storage pocket. The Sneaker Slingretails for $70.

The Sneaker Duffelis a take on one of HEX’s most popular designs and features two side sneaker pockets with a main center compartment for clothing and a laptop compartment. The Sneaker Duffel retails for $170.

The Sneaker Backpackis a fully functional #DeviceReady backpack that features a special sneaker compartment that is accessed through the back of the back.

The Sneaker Backpack retails for $160.

TheCoca-Cola by HEX Capsule is available at and many premium retailers domestically and internationally.