It’s not easy to go Platinum in less than a week, and while most artists would stop there and be satisfied with their success, JAY-Z continues to push forward with the official YouTube release for BAM featuring Damian Marley. In the video, you’ll find HOV navigating through Bob Marley’s old neighborhood in Trenchtown, Jamaica with Jr Gong. The video starts off with a drone shot aerial view of Bob Marley’s neighborhood while Damian gives us a narrative of the hometown his father was born and raised. “BAM” also samples Sister Nancy’s “Bam Bam” which plays a major part in the song, creating the perfect setting for HOV and Damian to discuss Rastafarian culture and its influence on hip-hop.
You can watch the full above and in case you haven’t already, stream JAY-Z’s new 4:44 album here.