Big Sean announced back in January that he was leaving adidas to join PUMA. The German sports brand has been really focused on their lifestyle lineup, and Big Sean will be the face of the PUMA Classics campaign which is set to release this summer. PUMA and Sean are set to design an exclusive collection with a release marked somewhere in the spring of 2018. Now officially signed with PUMA, You can expect to see Big Sean sporting a lot of the PUMA’s classic line up for the I Decided summer tour. Here’s what PUMA’s global director for brand marketing Adam Petrick had to say about Big Sean and Check out the custom look designed just for Big Sean below.
“We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”