Apple‘s just updated their online store with a bunch of new products. One of the significant additions to the store is a brand new red color way for the iPhone 7 and  7 Plus.

Apple has a long history of partnering with PRODUCT(RED) and its contributions on a global scale to help Fight AIDS, the special edition iPhones come with a beautiful bright red aluminum finish with the same exact spec sheet as the previously released models.

Set to release on March 24th, we get a official first look at the new iPhone color way. We quickly find out in the in unboxing video that the red which is on the back on the phone doesn’t show on the front which is a bit of a disappointment. It leaves other fans wondering when will Apple release other beautiful colors for it’s flagship smartphone.

Priced between $749 USD and $969 USD, the PRODUCT(RED) iPhone 7 and 7 Plus is set to launch March 24, in 128GB and 256GB capacities at online and at Apple Stores.

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