The Air Jordan 11 “Space Jam” was Nike‘s biggest sneaker release of 2016, but what you may not know is that the shoe is also Nike’s biggest release ever — overthrowing the previously reigning king of releases the Air Jordan 11 Retro “72-10.” Nike’s Brand President Trevor Edwards announced in a statement that

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“The Space Jam 11 was the largest and most successful shoe launch in the history of Nike,” confirming the hype surrounding the iconic shoe.”

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This year, Nike and adidas have been pretty equal in sales in regards to  global sales, with exception in the US, where Nike earned $14.7 billion for the fiscal year, in comparison to adidas’s $3.6 billion in sales. In its third quarter 2017 fiscal review, NIKE grew almost 5% increase in revenues, putting the total value somewhere in the ballpark of $8.4 billion USD.

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