UGG has named Vic Mensa the star for  their 2016 men’s fall campaign. After the footwear brand gave the Chicago artist full creative control of the UGG campaign, Mensa utilized his tour photographer Jake Osmun (and personal stylist Zoe Costello) to do the shoot with  him in various looks around his home city.  The campaign is in collaboration with Footaction as well.

“I like where the UGG brand is going,” said Vic Mensa. “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”

“We are honored to partner with Vic Mensa to launch our relationship with lifestyle retailer Footaction,” said Alice Hampton, senior director of global PR for UGG.

“Vic is an incredible creative talent who brings a unique perspective to our men’s range, which will be sold at Footaction this fall. We could not be more excited to welcome him, and Footaction, into the UGG family,” she added.

Check out some of the selected boots below with Vic Mensa X UGG video campaign.

 

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