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No one is on the cusp of greatness more than L.A. singer-songwriter/producer Ty Dolla $ign. 2015’s Free TC was Dolla’s debut, but his buttery, flexible voice made it feel like he was four or five albums into his discography. “Miracle / Whenever,” “Blasé,” and “Horses in the Stable” were some of last year’s most unique and versatile performances. Ty’s music is sultry and braggadocios. His vocals embody 90’s-era R&B croons matched with modern-era hip-hop brashness. In that regard, Campaign is no different. By representing his country, culture, and playboy lifestyle, Ty Dolla $ign shows us all how to properly live in the moment.

Despite the heroic lyricism of “No Justice” and a few Trump-shaming interludes, the mixtape’s theme of political awareness is overshadowed by all of the sex, heart-breaking, and self-glorification Ty Dolla prioritizes. But, honestly, that didn’t bother me too much. These 16 tracks range from touchingly savage (“Stealing”) to refreshingly arrogant (“Clean”) to hilariously seductive (“Zaddy”). The tracklist here varies in sound and style, showcasing Dolla $ign’s array of talents. Each song stands on its own two feet but also fits into a whole that is an enjoyable listen all the way through. Every single song is at least an above-average effort, which is extremely rare in contemporary music.

Campaign‘s guest slots are nearly flawless. The only exceptions include Wiz Khalifa’s juvenile delivery, Meek Mill’s recycled flow, and 24hrs’ blatant mimicry of Post Malone’s auto-tune technique (I will admit, though, it does sound good). Ty Dolla $ign is one of today’s most complementary and one-of-a-kind artists. If you still aren’t hip to his music, Campaign proves Ty Dolla is worthy of your ear. His swagger is uncanny and he has quickly created a signature lane for himself with just two commercial projects under his belt. Unapologetic in his methods, Ty Dolla $ign will continue to blaze his own trail whether you approve of his message or not.

 

 

Review: Ty Dolla $ign - Campaign
Socially AwareStylistically VersatileSavvy Vocal Delivery
Some Forgettable MaterialLengthy TracklistInconsistent Theme
7.6POSITIVE
Production7.5
Songwriting7.4
Vocal Performance8

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