Kanye will have a starring role in the 2016 Fall/Winter Balmain campaign. West has an established relationship with Creative Director Oliver Rousteing and the french fashion house since 2014 where he made his modeling debut with Balmain in the “Army of Lovers” Spring/Summer menswear Campaign in 2015.


The ad for this campaign features West and Model Joan Smalls. The rapper/fashion designer is shown in photo wearing a custom made Balmain beaded jacket (he wore at the Met Gala earlier this year) and a Fear Of God Selvedge vintage denim ripped jeans with Mills which she appears to be pushing Ye over onto marble floor. Campaign photographed by photographer Steve Klein.