Extreme promo videos have become so normal for brands likeRed Bull and Go Pro, gaining huge success and viral activity online. Due to the obvious promotional advantages,Korean electronics manufacturer LG join this trend. They’ve partnered with medal-winning professional rock climber, Sierra Blair-Coyle, to demonstrate the suction power of its latest vacuum, the Code Zero K94SGN. In the video you’ll see Blair-Coyle scale the 460-foot-high building stopping only once to change vacuums and completing the challenge in only 30 minutes. With extreme videos like this created to promote a “normal” household appliance, we can only expect LG’s competitors to follow.

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